PART 1 - REJUVENATE YOUR SMILE WITH SPAWHITE
Teeth bleaching has been around since Roman times. It certainly is nothing new, but there is a lot new in what is known about how teeth whitening works. It's not all that simple to understand, but with White Science innovations, it is easy to accomplish. We supply the tools for you to rejuvenate your smile in the convenience of your favorite spa or salon.

SCIENCE, THE NOT-SO-SIMPLE PART
Research has shown that there five elements to successful teeth whitening. The more of these factors included in a bleaching treatment, the greater the results that treatment will achieve. These five factors are:

• Peroxide
• Light
• Pressure
• Heat
• Exposure

Peroxide
This is the active ingredient in virtually all dental whitening products. It comes in many forms, but ultimately breaks down into hydrogen peroxide. The hydrogen peroxide reacts with light and oxygen to form hydroxyl radicals, which penetrate tooth structure, breaking down stains into progressively smaller particles as they go. So far, so good.

But peroxide is strong stuff, and can burn gums and cause tooth sensitivity. Typically this is dealt with simply by diluting the peroxide; the lower the concentration of peroxide, the fewer the side effects, but the less effective it is at whitening teeth. The main reason for the side effects is that the pH (degree of acidity or alkalinity) of peroxide is too far away from neutral. Some tooth bleach manufacturers artificially lower the pH of their peroxide to make it more stable. But this increases its side effects. There is a better way.

Light
The conversion of hydrogen peroxide to hydroxyl radicals can be accelerated and sustained by exposure to certain wavelengths of light, basically from about 400 to 560 nanometers. This is well within the safe visible light spectrum, far away from dangerous ultraviolet light. By exposing the teeth to light concentrated in this spectrum while the peroxide is on the teeth, the whitening action is accelerated and intensified, increasing the release of hydroxyl radicals, even with neutral pH peroxide.

Pressure
Peroxide is of little value if it doesn't get into the structure of the tooth. Mild pressure is required to accomplish this. Dentists apply pressure by molding a tray that is custom fit to your teeth. The peroxide gel is placed in the tray and forced into place. SpaWhite accomplishes this action with a patented pressure pad that forms to the shape of your teeth without the need for an expensive, custom tray.

Heat
Peroxide becomes more active as it heats up, releasing more its powerful hydroxyl radicals than would occur at lower temperatures.

Exposure
The longer you expose your teeth to a combination of peroxide, light, heat, and pressure the whiter your teeth will get- to a point. Peroxide eventually breaks down into water. It "wears out" rather quickly and the more light and heat it is exposed to, the faster it wears out. So a balance must be struck between repetition of applications and exposure time.

IMPLEMENTATION, THE SIMPLE PART

Peroxide
Innovative, patented foam pads are saturated with specially formulated neutral pH peroxide gel. As the peroxide breaks down stains, the foam pads attract the stain material, so, when you remove the pads, you also remove the stains.

Light
An advanced, spectrum-controlled light specifically developed for the Spa White process is positioned to apply its energy just outside of a clear lens positioned between the teeth. This unique, patented lens not only acts to guide the light into the peroxide, it also helps with delivering the next factor:

Pressure
The pads are placed into pressure pockets in the lens, which squeezes them between the lens and teeth, forcing the peroxide gel into the tooth structure.

Heat
The combination of the foam pads, pressure, and light streaming through the lens reacts with internal mouth temperature (that is where the doctor takes your temperature, after all) to raise the temperature of the peroxide.

Exposure
For most people, one or two Spa White sessions of 12 to 15 minutes each is sufficient for an initial treatment.

WHAT'S IN A SPA WHITE KIT?

SpaWhite Silver Kit- $299

• Four patented self-forming foam pads impregnated with neutral pH peroxide. Enough for two 15 minute sessions.
• One patented clear lens. The pads fit into positioning pockets in the lens. Its novel design lets you whiten upper and lower teeth simultaneously.
• Non-metallic tweezers for inserting and removing pads while keeping fingers clean.
• White Ice take-anywhere whitening maintenance stick ($59.95 value)
• 20 White Science deep-cleaning teeth wipes for eliminating residual whitening gel after pads are removed and for “priming” teeth prior to White Ice application.
• White Ice guide book.

SpaWhite Express Kit- $129

• Two patented self-forming foam pads impregnated with neutral pH peroxide. Enough for one 15 minute session.
• One patented clear lens. The pads fit into positioning pockets in the lens. Its novel design lets you whiten upper and lower teeth simultaneously.
• Non-metallic tweezers for inserting and removing pads while keeping fingers clean.
• Two White Science deep-cleaning teeth wipes for "priming" teeth prior to SpaWhite treatment and eliminating residual whitening gel after pads are removed.
• White Ice guide book.

PART 2 - KEEPING THE SMILE OF A LIFETIME WITH WHITEICE
After you detail your car, you don't expect it to stay clean, do you? The day-to-day environment is full of stuff that conspires to make your car look less than its best.

And so it is with teeth. You may have a beautiful smile after a whitening treatment, but how long will it last? Just as there are trees that drip sap and birds that drop what birds drop on cars, there are things like red wine, coffee, tea, tobacco, berries, beets- the list of things that will darken your beautiful smile is almost endless.

Until now, the only way to really maintain a white smile was by using cumbersome whitening strips or trays and syringes.

There needed to be a better alternative. That's why WhiteIce was developed. It packs real whitening power in the most convenient form ever- there's even a built-in mirror so you can use your WhiteIce anywhere. It fits in your pocket or purse and is as easy to use as lip balm. Simply remove the cap, give the base a twist and rub a thin glaze of the WhiteIce on your teeth. It combines with the heat and moisture in your mouth to release its potent whitening agent. Then, after it's done its job- usually about ten minutes- it disappears, leaving you with a bright smile and minty-fresh breath.

REAL POWER. REAL SCIENCE.
The breakthrough that makes WhiteIce possible is the science of microencapsulation. WhiteScience uses a patent-pending method that encapsulates real peroxide inside tiny cells. This keeps the peroxide in a stable and storable state until it combines with the moisture and heat of your mouth. Then the tiny cells break down at varying rates, causing a time-release of peroxide on your teeth. The special binder that holds the cells in stick form also holds the peroxide tight against the teeth, using the slight pressure needed to apply the stick to your teeth.

As handsome as it is, WhiteIce is much more than a piece of cosmetic jewelry. It's got real peroxide in an effective yet safe concentration. Its clever design lets you supply pressure, your body supplies heat, and exposure comes from using WhiteIce as often as daily. So you've got four out of the five elements needed for successful whitening. All that's missing is light. And, with your new smile, there's bound to be plenty of spotlights on you.

FREQUENTLY ASKED QUESTIONS ABOUT SPA WHITE:

How White Can My Teeth Get?
Tests show that after whitening with the Spa White™ System, teeth shades can move 4-12 shades on the industry standard whitening shade guide. The results depend on how discolored the teeth were originally but the end result will be white, shiny teeth. And you'll SEE the results right in front of your eyes so the gratification is INSTANT!

How Long Will the Whitening Last?
This varies from person to person and depends on your diet and habits but the results usually last between six months to two years. Periodic touch-up treatments can be taken for clients that frequently have coffee or other staining foods/drinks or those that use tobacco products.

Is It Safe?
Yes. Scientific data have shown that the active ingredients in the Spa White™ whitening gel are effective and safe for cosmetic teeth whitening. The dental community has been using these ingredients for teeth whitening for years. There is no change or damage to the teeth structure; only whiter and brighter appearance.

Is It Okay To Use While Pregnant?
It is not recommended to undergo the SpaWhite process during pregnancy.

What Is The Difference Between Spa White™ And Other Methods Of Teeth Whitening?
Spa White™ is Power Whitening and is not comparable to other methods of whitening. This technique whitens teeth right away and has no side effects. The results are far better and faster than over-the-counter home whitening products. 1 treatment, 30 minutes or less, and you're done!

What Is The Difference Between Spa White™ And Whitening In The Dental Office?
The Spa White™ System is the same technology used in dental offices for Power Whitening, and the results are comparable. The Spa White™ system is designed for safe treatment in environments like tanning salons and spas.

Will This Whiten My Existing Crowns Or Veneers?
The whitening treatment generally cannot change the natural color of porcelain crowns, veneers, or fillings. It does remove stains off of these materials though.